ARTCADE

EXPERIENTIAL

Artcade is a trailblazing NFT gallery and retail experience deeply embedded in web3 innovations, located within a Fred Segal store in Los Angeles. This platform merges cultural sophistication with cutting-edge technology to transcend traditional shopping, extending into the metaverse. Artcade offers visitors the chance to engage with themed, meticulously curated exhibitions featuring exclusive digital NFT art, contemporary collectibles, and game-inspired, fashion-forward merchandise, creating a seamless blend of virtual and physical retail spaces.

A key aspect of my role involved integrating game-inspired aesthetics with practical e-commerce functionalities. I also helped on creating a user-friendly platform that balances advanced technology with accessibility, enhancing the user experience with clear, engaging designs that enable easy discovery and acquisition in a digital setting.