DIGITAL ACTIVATION
We worked with Union Square Hospitality Group to bring back our right to find Love even in times of pandemic.
ONCE UPON TIME...
Once upon a time in 2020, a deadly global pandemic brought the world to a halt, including the greatest city and all of its vibrant lives.
New York City had missed watching its protagonist crowd coffee shops, steal blue french horns, and stumble in photo booths.
The pandemic may had forced us to change our habits, but we weren't ready to give up on love.
The Union Square Hospitality Group is on a mission to restore greatest love stories or lowly flings. Through pure New York serendipity, we bring rom-coms to your doorstep to help star-crossed lovers find love in the hopeless place.
LOGO
MANIFESTO
Happily ever after, begins with a date.
The Empire State in the back, city lights at your feet.
Thoughts running through your head
Chinese? Mexican? Japanese?
Maybe Pizza.
The road to the heart, does run past
the little bistro on 29th.
Ordering the same slice, beer over wine,
Hands reach out for the same seasoning.
Is this a sign? Dessert? Maybe.
Tiramisu sounds funny.
First dates are meant to be cliched
And we miss it just as much as you.
In a world that is so distant and isolated
All people need is love.
So we bring it to them.
Love in times of a pandemic
A modern meet-cute for an old school heart
IDEA
Book a table at USHG restaurant we will deliver dinner kits of our signature dishes for your private virtual date.
We launch this idea by organizing the first and most extensive virtual speed dating event for everyone to participate in.
FOOD KIT
In partner with Tinder, the restaurants under the USHG will deliver your meals in custom packaging with custom QR codes that send you to your Zoom date.
ICE BREAKERS
Conversation starters keep the dates moving along, and brings ease to awkward silences.
VIRTUAL DATE
We re-create the restaurant ambience for your home with custom zoom backgrounds to use during your date.
DIGITAL HALL OF FAME
Over time restaurants can use the successful dates as snippets to create a digital hall of fame series of people who connected over food.
