Toratora is an innovative travel planning platform that offers personalized surprise travel experiences. As Creative Director, I developed our brand identity and led a comprehensive advertising strategy. This included crafting impactful OTT video campaigns through an internal marketing boutique that I established, comprised of a highly skilled four-person team. We engaged audiences with a blend of outdoor, digital, SEM, social media, and influencer marketing campaigns, all designed to build excitement around the concept of discovering travel destinations only a week before departure. I also oversaw the design of our intuitive platform, which is tailored to capture customer preferences and enhance user interaction, ensuring a seamless alignment with our brand’s innovative approach to travel, thus boosting customer engagement and satisfaction.

As part of our comprehensive marketing efforts at Toratora, we designed a unique flyer campaign for distribution during the famous May 1st concert in Italy, a popular event particularly among young people. To ensure the flyers wouldn’t be discarded, we innovatively crafted each one with a grid that could be cut into small filters, commonly used in Italy for rolling joints. This design promoted environmental awareness by encouraging reuse and also featured a QR code offering a discount, enhancing engagement with our brand while appealing directly to our target audience.